In an era where digital natives are reshaping the world, understanding the life of a modern teen is critical. The global pandemic has amplified the reliance on digital platforms, making today’s teenage life remarkably different from even 10 years ago. We’ve ventured into the lives of teens across demographics like age, gender, race and ethnicity, geography, etc., exploring their favorite activities, self-perceptions, and priorities.

 

Discover where teens most likely invest their time, online and offline. What are their life priorities? What stimulates their learning and decision-making? Where do they hunt for trustworthy advice and information? What skills do they value? How do they manage finance and spending? Dive in to uncover the narrative of teenagers today, their decision-making drivers, and their wishlist for a better world.