Exclusive Gen Z Insights

In an era where digital natives are reshaping the world, understanding the life of a modern teen is critical. The global pandemic has amplified the reliance on digital platforms, making today’s teenage life remarkably different from even 10 years ago. We’ve ventured into the lives of teens across demographics like age, gender, race and ethnicity, geography, etc., exploring their favorite activities, self-perceptions, and priorities.

Discover where teens most likely invest their time, online and offline. What are their life priorities? What stimulates their learning and decision-making? Where do they hunt for trustworthy advice and information? What skills do they value? How do they manage finance and spending? Dive in to uncover the narrative of teenagers today, their decision-making drivers, and their wishlist for a better world.

As we navigate an increasingly digital world, the experiences of the modern teen are ever-changing – even and especially when it comes to planning for their next steps after high school. The digital revolution, intensified by the global pandemic, has transformed the teenage experience irrevocably – from socializing to exploring options to attending class, diverging significantly from just a decade ago. We’ve embarked on an intriguing journey into the multifaceted lives of teens across various demographics, delving into their passions, self-perceptions, and priorities and how these things have implications for their next steps after high school.

Discover the spaces - both digital and physical - where teens opt to invest their time. What are their paramount life goals, and how will higher education help them achieve those goals? What drives their learning and decision-making? Where do they turn for trustworthy advice and information? What skills do they value most – and what do they want to learn? How do they handle finances (one of many important considerations when they consider their next steps after high school)? Join us on this expedition to uncover the narratives of contemporary teenagers, the influences shaping their decisions, and their visions for a superior world. This information is invaluable for higher education institutions seeking to align their offerings with the preferences and needs of the current generation.

As the world rapidly evolves, so does the life of the modern teen. The digital age, accelerated by the global pandemic, has redefined what it means to be a teenager today, differing drastically from even the past decade. Digital natives look for digital solutions for everything from socializing to developing skills to planning the future. We’ve embarked on a fascinating exploration into the diverse world of teens across various demographics, delving into their passions, self-images, and priorities – and time is right to continue helping teenagers navigate these things with digital tools that meet them where they are.

Discover the spaces – both digital and physical – where teens choose to spend their time. What tops their priority list in life? What fuels their learning and decision-making processes, and what tools might make these things easier? Where do they seek reliable counsel and information? What skills do they hold in high esteem? How do they handle financial matters? Embark on this venture to unravel the stories of present-day teenagers, the factors guiding their decisions, and their aspirations for an improved world to better understand how digital solutions can make an impact in their lives.

As we journey through an ever more digital landscape, the lives of today’s teens shift constantly. The digital upheaval, fueled by the global pandemic, has redefined the teenage experience, diverging dramatically from just a decade ago. We’ve embarked on a captivating exploration into the diverse lives of teens across numerous demographics, probing their passions, self-concepts, and priorities – an essential exercise when trying to understand and meet teens’ ever-changing and diverse needs.

Uncover the digital and tangible spaces where teens choose to dedicate their time to make the most impactful contribution to teens’ lives. What are their primary life objectives? What propels their learning and decision-making? Where do they look for reliable guidance and information? Which skills do they prize most? How do they manage financial matters? Join us on this journey to reveal the stories of modern teenagers, the factors influencing their choices, and their hopes for a better world. This information is crucial for non-profit and mission-driven organizations aiming to tailor their programs to the needs and preferences of today’s high schoolers and middle schoolers.

In a time when Gen Z teens are more immersed in the digital world than ever, understanding their digital behaviors is essential for post-secondary institutions, higher education providers, and emerging training and development platforms aiming to align their offerings with current student preferences. Which platforms are capturing their attention? What online activities captivate them the most? How do these digital experiences influence their real-world learning and future career goals? And critically, what role does technology play in their educational journey, and how do they perceive its impact?

Our comprehensive research into the online behaviors and expectations of Gen Z offers crucial insights for Higher Education planners, illuminating where today’s teens spend their time online, their attitudes towards technology and learning, and their expectations for the future in the face of advancements in AI and other digital technologies. Delve into the digital reality of Gen Z to discover current trends and subtleties in their online behavior and understand how these digital tools can inform real-world education decisions and perceptions in the higher education context.

In a world where the youth are spending significant amounts of time online, it’s crucial for non-profit decision-makers to understand their virtual journeys. What online platforms captivate their attention? How are their real-life relationships, academic pursuits, and future influenced by their digital interactions? What role does social media play, and how do they perceive its impact?

Our comprehensive research provides valuable insights into their online behavior and preferences, digital destinations of choice, and perceptions of technology’s role in their education. Uncover the subtleties of middle and high school students’ online lives, learn how digital tools shape their real-world decisions, and understand their sentiments towards these digital experiences. This report is designed to equip non-profit and mission-driven organizations with the knowledge to better connect with, inspire, and influence today’s digitally savvy youth. 

In an era where teens spend more time online than ever, understanding their digital behavior is crucial for those designing educational technology products and programs. What platforms are they gravitating towards? What online activities engage them the most? How do these online experiences influence their real-world learning and future aspirations? And perhaps most importantly, what role does technology play in their education, and how do they perceive its effects?

Our in-depth research into teen online behavior and preferences presents vital insights for Education Technology designers, shedding light on where teens go online, their attitudes towards technology in learning, and what they anticipate for the future with advancements in AI and other digital technologies. Delve into the digital world of teens to uncover current trends and subtleties in their online behavior and understand how these digital tools can influence their real-world education decisions and perceptions. 

Today’s teens spend more time online, but where are they going, and what specifically are they doing there? How does it relate to their real-life friendships, schoolwork, and future plans? What role does social media play in their lives, and how do they perceive its impact?

Our in-depth research with teens details their online behavior and preferences, where they go for different purposes, how they feel technology impacts their learning, and what advances in AI and other digital technologies mean to their lives now and in the future. Dive into the world of teen online life to learn about current trends and nuances in how they conduct their online lives, how digital tools influence their real-life decisions, and how they feel about it all.

While the immediate urgency of the COVID-19 pandemic has passed, teens today continue to feel its impact and – whether they’re aware of it or not – their choices have been informed by such tremendous upheaval. During the height of the pandemic, several studies indicated that teens were turning away from higher education – especially four-year college – and turning to community colleges, other training, or careers. Many of these studies implied that teens put a high premium on the location of their jobs, arguably over other job features.

Discover whether all of this is still the case for teens. How far in advance are teens planning for their futures? What, specifically, are their plans and what are their motivations for pursuing their next academic and vocational steps? Do they have a backup plan and what is it? What resources do teens need to prepare for the future and how do needs vary? How do teens really feel about four-year college versus other options? Dive in to uncover teens’ plans for the future, their decision-making drivers, and their wishlist for what they want in their future education and career.

Today’s teens cope with challenges that are both similar to and different from those faced by Millennials and Gen X. What’s familiar? Thinking about the future and balancing busy social lives with school. What’s different? These challenges aren’t just in their physical world, but also in their digital lives. Today’s teens grew up during a pandemic separating them from their friends and driving them to nearly ubiquitous social media use. And now more than ever, they face social and political upheaval.

With all these changes, how are teens doing? How is their overall mental health and how do the ways they spend their time impact it? How stressed are they, and does this stress get in the way of them living their lives? Jump into teens’ brains to learn about their well-being, what they need to help them prioritize their happiness, and how they navigate their increasingly hectic lives. This report is designed to equip non-profit and mission-driven organizations with the knowledge to better connect with and support today’s youth as they navigate their stressful world.

Today’s teens face challenges that are both similar to and different from those faced by prior generations. The familiar include thinking about the future and balancing busy social lives with school. But today’s teens grew up during a pandemic separating them from their friends and driving them to nearly ubiquitous social media use. And now more than ever, they face social and political upheaval with far-reaching impacts.

With all these changes, how are teens doing? How is their overall mental health and how do the ways they spend their time impact it? How stressed are they, and does this stress get in the way of them living their lives? Jump into teens’ brains to learn about their well-being, what they need to help them prioritize their happiness, and how they navigate their increasingly hectic lives.